About GoodTo - who we are and why you can trust us

Anna Bailey has been the editor of Goodto since 2018. Before joining the team she was Features Editor at MSN UK, where she oversaw Family Health and Days Out. Previously, she was Digital Lifestyle Editor for the broadcaster UKTV, and Lifestyle Editor for ITV.com. Anna studied Multi-Media Journalism at Bournemouth University and went on to gain her NCTJ and NCE  journalism qualifications. Anna is responsible for driving the direction and editorial strategy of Goodto. A mum and experienced baby product tester, she is passionate about providing safe, trustworthy, and relatable advice for families of all kinds.
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Stephanie Lowe has more than 13 years of experience as a digital journalist and is currently working towards an Open University course: 'Introduction to childhood studies and child psychology. She's worked at The Sun's TV Mag, Woman's Own, BT.com, Press Association, Essentials, and Hello! Since becoming a parent Stephanie is passionate about empowering mums and dads to trust their instincts in confidently making their choices. Stephanie graduated from the University of Bedfordshire with a degree in Journalism and PR (2:1 BA Hons) in 2008.
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Tannice Hemming has worked alongside her local NHS in Kent and Medway since she became a parent and is now a mum of three. As a Maternity Voices Partnership Chair, she bridged the gap between service users (birthing women and people, plus their families) and clinicians, to co-produce improvements in Maternity care. She has also worked as a breastfeeding peer supporter. Two of her proudest achievements include Co-authoring Health Education England’s E-learning on Trauma Informed Care and the Kent and Medway Bump, Birth and Beyond maternity website. Tannice has collaborated with Public Health England (now the UK Health Security Agency), NHS England and Health Education England. A current member of several maternity steering groups and panels, projects Tannice has collaborated on include several focusing on maternal mental health, maternal weight and chronic illness.
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With over 22 years of experience in journalism, Jayne's written about a variety of subjects and is just as at home interviewing A-list stars as she is testing nappies. Having started her career writing about Pokémon, ponies, and wrestling, Jayne moved into the world of film journalism, where she spent the next eight years pinching herself while she got paid to interview Hollywood film stars and attend premieres. Since then, she’s launched websites for major magazines, worked with top brands such as Westfield, LK Bennett, and Hunter, had her own tech column in Women’s Own, and has more recently lent her wordy expertise to small businesses, including Andrea McLean’s This Girl Is On Fire membership site.
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Dr Larisa Corda is an obstetrician and gynecologist and one of the UK’s leading fertility specialists. Larisa is ITV This Morning’s and Channel Mum’s Fertility Expert. She qualified from Imperial College London with her training taking place in both the UK and Australia. This has seen her gain an understanding and appreciation of gynecological, obstetric and fertility issues across a wide international population. Larisa’s work and research interests have been published and presented internationally. She believes in using innovative natural and mild IVF techniques.
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Rachel Fitz-Desorgher is a leading, internationally-known baby expert, and parenting mentor. Having worked for over 30 years as a midwife, infant feeding specialist, active birth teacher and parenting consultant, she published her first book, Your Baby Skin To Skin in 2017 and it quickly gathered five-star status with its reviewers. Rachel Fitz-Desorgher has been featured in several articles for publications including The Daily Mail, The Independent, The Express and Yahoo Lifestyle. She's also a regular contributor for Mother&Baby.
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Alexandra Stedman has worked in the media industry for over 15 years, including magazines Eve, Red, and Conde Nast Traveller. Her blog The Frugality, established in 2012, is now a recognised multi-platform lifestyle brand with a team of contributors and 256K Instagram following. She talks candidly, and since becoming a parent her platform has helped her to reach out to fellow mums; talking candidly about maternity leave, announcing pregnancies on social media, her experience with reusable nappies, and the best independent baby brands out there.
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Heidi Scrimgeour joined GoodTo after a 16-year freelance career as a parenting and lifestyle journalist. She has written features for various publications including The Guardian, Telegraph, Daily Mail, Red, Psychologies and Stylist. She was a parenting columnist for AOL’s Parentdish and baby gear editor of Mother & Baby magazine for six years. Heidi has taken part in various parenting debates on This Morning, The One Show and BBC Radio 4’s Woman’s Hour. She has a degree in English & Media Arts and gained a Masters with Distinction from the University of Westminster. 
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Emily Peck is a lifestyle journalist with over 20 years experience. Emily writes in-depth reviews and features for GoodTo covering the latest must-have cooking appliances, baby products, and toys. She has previously worked for BBC Good Homes, 25 Beautiful Homes, Ideal Home, Livingetc, GQ magazine, Techradar, Wired and Stylist. As a mum of two young kids, she has a ready-made team of ‘testing assistants’ on hand keen to help out by trialing the latest products she’s reviewing for work – be it baby monitors, kids smartwatches and tablets, juicers, slow cookers and more.
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Jessica Dady joined the GoodTo team in 2012 as Recipes Assistant following her graduation from Brunel University. She now works closely with GoodTo’s Test Kitchen to create trending recipes and how-to videos. A passionate baker, Jessica spends much of her time creating celebration cakes. Jessica has also written for Honest Cooking, Fresh, Essentials, and Eat In magazine, and has previously worked with BBC, Good Housekeeping, Reader’s Digest, TV Choice, Marks & Spencers, and UKTV.
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Octavia Lillywhite is an award-winning food and lifestyle journalist with over 15 years of experience. She joined the Sunday Mirror magazine as a reporter and stayed until she was running the Food and Lifestyle department. With a passion for creating beautiful, tasty family meals that don’t use hundreds of ingredients, Octavia is a champion of local and seasonal foods, using up leftovers and composting. Having produced Saturday Magazine’s wine column, Octavia certainly knows her Côtes de Rhône from her Hautes-Côtes de Beaune and can drink wine “really well”.

In 2010 Keiron George enrolled at Leeds City College (LCC) to study cake decoration. Six years later he won a scholarship at the world-renowned culinary institute - Le Cordon Bleu, London, where he studied the art of French Pâtisserie. He later went on to teach the course for a year, before setting up Keiron George Cake Design in 2015. Since then he's worked in London’s finest hotels including Hotel Café Royal and Shangri La – The Shard. In 2021 he appeared on the Bake Off: The Professionals. Keiron has written for Woman&Home, Woman's Weekly, and Woman.
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With more than 15 years experience working within the beauty industry, Stephanie Maylor has written for Grazia, Now, More!, Fabulous, Woman & Home, NW, Woman, Woman's Own, Woman's Weekly, Essentials, Best, Chat, Pick Me Up and OK! She has been shortlisted for multiple awards at the J&J Beauty Journalism Awards, and was the runner-up at the Wella Hair Journalism Awards in 2009. In 2010 she launched her own beauty blog, which was also shortlisted for Best Beauty Blog in the 2011 and 2012 J&J Beauty Journalism Awards.
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Paula Moore began her career at the age of 18, becoming Fashion Editor at just 21 and has now been in the fashion industry for over 30 years. As Future Publishing’s Group Fashion Director, she oversees content for GoodTo, Woman and Home, Simply Woman and Home, Woman, Woman’s Own, Woman’s Weekly and Chat magazines. Paula has been nominated for a BSME Stylist of the Year award and has appeared on Lorraine, QVC and Matalan: The Show, and has worked on promotional videos for JD Williams, eBay, Evans and F&F.

Charlie Bell is the acting deputy fashion editor across multiple women’s magazines and also a freelance fashion, beauty and lifestyle editor. She bagged her first magazine job in 2009 and has previously written for titles including Woman & Home, Closer and Dare. Over the years Charlie has embraced anything that was thrown at her from styling celebrities to testing out the best jeans on the high street to writing about must-have beauty buys. Charlie is on a mission to shop more sustainably and loves finding new ethical brands and second-hand buys.
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Debra Waters is a lifestyle writer with a focus on health, food, and parenting. Currently, she writes for GoodTo, Woman&Home, Woman, Woman’s Own and Woman’s Weekly. Previously, Debra was digital food editor at Delicious magazine and MSN. She’s written for M&S Food, Great British Chefs, loveFOOD, What to Expect, Everyday Health and Time Out, The Telegraph and The Big Issue. Debra won the Bridport Short Story Prize in 2020, which led to an interview on R4’s Woman’s Hour, and her stories have been long- and short-listed in a number of competitions.
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Emily-Ann Elliott is an experienced online and print journalist, with a focus on health, travel, and parenting. After beginning her career as a health journalist at The Basingstoke Gazette, she worked at a number of regional newspapers before moving to BBC News online. She later worked as a journalist for Comic Relief, covering stories about health and international development, as well as The Independent, The i, The Guardian, and The Telegraph. Following the birth of her son with neonatal meningitis, Emily-Ann has a particular interest in neonatal health and parental support. Emily-Ann has a degree in English literature from the University of Newcastle and has NCTJ and NCE qualifications in newspaper journalism.
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Freelance writer Lucy Gornall is the former health and fitness editor for various women’s magazines including Woman&Home Feel Good You. She has previously written for titles including Now, Look and Cosmopolitan, Woman, Woman's Own, Woman's Weekly and Chat. She lives and breathes all things fitness. She is also a Level 3 personal trainer and teaches classes at various London studios, primarily Digme Fitness. Lucy is pre-and post-natal trained and helps new mums get back into fitness after the birth of their baby.
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Sarah is an experienced journalist and editor with more than 10 years of experience in the Homes industry, working across brands such as Homebuilding & Renovating, Period Living, and Real Homes. After segueing into the world of personal finance, and acting as launch editor of TheMoneyEdit.com, Sarah is now an Editor in Future’s Wealth division with a focus on property-related finance and household bills. She is passionate about helping people cut through confusing jargon to make the right financial decisions when getting on the property ladder and turning a house into a home.
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 Emma Lunn is a multi-award-winning journalist who specialises in personal finance and consumer issues. With more than 18 years of experience in personal finance, Emma has covered topics including mortgages, first-time buyers, leasehold, banking, debt, budgeting, broadband, energy, pensions, and investments. Emma’s one of the most prolific freelance personal finance journalists with a back catalogue of work in newspapers such as The Guardian, The Independent, The Daily Telegraph, the Mail on Sunday and the Mirror. As a freelancer, she has also completed various in-house contracts at The Guardian, The Independent, Mortgage Solutions, Orange and Moneywise. She also writes regularly for specialist magazines and websites such as Property Hub, Mortgage Strategy and YourMoney.com.
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Ruth is passionate about helping people feel more confident about their finances. She was previously editor of Times Money Mentor, and prior to that was deputy Money editor at The Sunday Times. A multi-award winning journalist, Ruth started her career on a pensions magazine at the FT Group, and has also worked at Money Observer and Money Advice Service. 
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Caitlin is News Editor at Future Plc (Goodto's parent company), covering all things royal, celeb, lifestyle, food, and family. Having set her sights on becoming a magazine journalist when she was a child, Caitlin took on work experience stints at local papers and titles such as Cosmopolitan, Now, Reveal and Take a Break while studying for her Multimedia Journalism degree and has interviews with celebs, reality stars and the Archbishop of Canterbury under her belt (of course, she couldn't resist asking him about Meghan Markle and Prince Harry). Caitlin has also written for Woman &Home, Now and WhatToWatch.  
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Selina Maycock is a Senior Entertainment Writer with more than 14 years of experience. She currently looks after all things news for GoodTo. Previously, she worked as a Showbiz Writer at Heat magazine, covering red carpet events, showbiz parties, and various launches before going freelance for two years. She began her career at Scunthorpe Telegraph as an Entertainment Reporter, and also worked as the Acting News Editor. During this time, she was awarded an O2 Media Judges' Special Award for journalism. Selina is fully NCTJ and NCE qualified.
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Kudzai Chibaduki joined the team as a trainee journalist in 2020. Previously, she worked as a freelance fashion wardrobe stylist, directing magazine photoshoots and coordinating the fashion direction of recording artists. Not restricted to fashion, Kudzai covers a range of topics for GoodTo, including entertainment, food, health, and money-saving. Kudkai graduated from De Mont Fort University with a Journalism and Media degree in the summer of 2020.
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Grace Walsh is a Features Writer for GoodTo, specialising in family news, health, and wellbeing. Grace graduated from the University of Warwick in 2019 with a degree in Classical Civilisation and Italian and spent a year living in Rome. During her studies, Grace was involved in both the student newspaper and radio station at Warwick, writing about issues affecting students and speaking about current affairs on her radio show. Along with GoodTo, Grace has also written for Woman&Home, Cosmopolitan UK, and culture magazine, The Upcoming.
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